Selena Gomez and Demi Lovato team up for nostalgic Rare Beauty campaign
Selena Gomez and Demi Lovato team up for nostalgic Rare Beauty campaign
Morgan Evans, USA TODAYWed, October 28, 2026 at 8:04 PM UTC
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Selena Gomez and Demi Lovato are here to let you know that #Delena is back and better than ever.
For her latest Rare Beauty launch, Gomez turned to her longtime friend and former Disney Channel star Lovato as inspiration for the new Delena Soft Pinch Blush Bundle. The beauty bundle, which officially dropped on Wednesday, Oct. 28, features the pair's two favorite shades of the brand’s bestselling liquid blush: Virtue and Hope.
The #Delena duo celebrated the launch of their Rare Beauty collaboration with a nostalgic campaign paying homage to the pair's 2009 film, "Princess Protection Program," which they starred in when they were both 16.
In the photos shared on the Rare Beauty Instagram page, the stars apply their blushes while sporting tiaras and ball gowns. Lovato shines in a marigold-colored gown similar to the one her character, Princess Rosalinda, wears in the Disney film, while Gomez dons a turquoise gown that mirrors her character Carter's tomboyish aesthetic.
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"Royal responsibilities included making each other blush," the brand captioned the photos.
But for these two millennial queens, reliving their Disney days wasn't the only trip down memory lane.
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In a video shared by Lovato and Rare Beauty's Instagram, the former Disney stars also spoofed their early YouTube vlogs, reenacting their old computer-camera videos in true Y2K fashion. In the nostalgic clip, the two can be seen dancing in front of the camera and singing into makeup brushes while posing for digital camera photos and gossiping over colorful diaries and notebook doodles.
"18 years later, Delena is back with a vlog, and yes, they’re still making each other (and us!) blush," the brand captioned the video.
In a recent interview with Elle, Lovato opened up about reconnecting with her childhood friend and working with the "Only Murders in the Building" star on the beauty collaboration.
"We’ve been friends since we were 7 years old when we met on 'Barney.' There have been different chapters throughout our lives, and naturally, friends are in each other’s lives heavily at times, and then sometimes you’re not in constant communication," she said. "But Selena is someone that I’ve always loved and adored. It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together."
In a release, Gomez said that the collaboration was a way to illustrate her "unique" history with Lovato and celebrate where they are today.
“The experiences I’ve shared with Demi are truly unique," she said. "Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today. One and the same ... always."
This article originally appeared on USA TODAY: Selena Gomez and Demi Lovato team up for nostalgic Rare Beauty campaign
Source: “AOL Entertainment”
